XS.com appoints Andreas Achniotis to lead affiliates growth

XS.com named Andreas Achniotis as head of affiliates to expand its global partner network and strengthen a key customer-acquisition channel. The move reflects the broker’s push to scale its partnership strategy as online trading competition intensifies.

Why it matters: - XS.com is leaning harder into affiliate and partner marketing as a growth engine. - The hire is aimed at widening the company’s global reach and improving customer acquisition performance. - The appointment supports XS.com’s plan to build a larger, higher-performing partner ecosystem across international markets.

What happened: - XS.com appointed Andreas Achniotis as Head of Affiliates. - The announcement was made on August 6, 2026, from the United Arab Emirates. - The company said the move strengthens its commitment to expanding its global partners and affiliates network.

The details: - In the new role, Achniotis will lead strategy for affiliates and partner channels. - His remit includes managing partner and affiliate relationships. - He will also work on improving customer acquisition campaigns. - XS.com said he will launch initiatives designed to lift engagement and business results. - He will work closely with sales, marketing, product, and other business teams. - XS.com said Achniotis will help grow the company’s affiliate program and identify new growth opportunities. - Achniotis has more than 10 years of experience in foreign exchange and online trading. - His background includes business development, trading operations, risk management, and affiliate program management. - He has built and managed affiliate networks and introducing broker networks. - He has also designed partner incentive programs and performance-focused strategies across multiple regions. - XS.com said his international market experience and data-driven approach qualify him to lead the affiliate program’s continued development. - Achniotis said he is excited to join XS.com during a key stage of its global growth. - Achniotis said he looks forward to working with the team to strengthen the partner network, build sustainable partnerships, and develop initiatives that create long-term value for partners and clients. - XS.com’s international chief commercial officer said affiliate partnerships remain an important part of the company’s global growth strategy. - The executive said Achniotis brings broad experience, commercial insight, and a deep understanding of partnership development. - The executive said XS.com expects Achniotis to add value as the company continues expanding its global presence. - XS.com is a multi-asset global broker offering trading in stocks, indices, metals, energy, commodities, currencies, and cryptocurrencies. - The company was founded in Australia in 2010. - XS.com says it has grown into a global fintech, financial services, and online trading leader with multiple licenses worldwide. - The firm provides traders, investors, financial institutions, and brokerages access to deep institutional liquidity, advanced trading technology, relationship management, and customer support. - XS.com included a risk warning noting that leveraged trading carries a high risk of loss and may not be suitable for everyone.

Between the lines: - The hire signals that XS.com sees affiliate marketing as a durable and scalable acquisition channel, not just a support function. - Bringing in a specialist with trading, risk, and partnership experience suggests the company wants tighter coordination between commercial growth and operational execution. - The emphasis on sustainable partnerships points to a longer-term strategy rather than a short-term campaign push.

What’s next: - Achniotis is expected to help refine XS.com’s affiliate strategy and expand the partner base. - The company is likely to keep investing in growth initiatives tied to its international expansion. - XS.com said it will continue building high-performing partnerships to support its growing global business.

The bottom line: - XS.com is betting that stronger affiliate leadership will help accelerate global customer growth and deepen its partnership network.